The New Twitter!

Twitter users use many of the third party applications to tweet; some of them are TweetDeck, Hootsuite and EchoFon. They make it easier to manage followers, conversations, replies, retweets and the like. Scheduling and posting tweets via these third party apps is what most Twitterers do. Applications can be desktop, and mobile.

New Changes in Twitter have been announced. One is all applications are now required to use OAuth to access Twitter account. This means one can access Twitter applications without the password, except for desktop and mobile applications. All applications one has authorized will be listed at This helps to revoke access to any application at any time from the list.

Another change is the use of which wraps links in tweets, which shows the actual domain and a part of the URL. This lets users know where exactly they are clicking. All links shared via Twitter and third party apps will be wrapped to a URL.

The design of the new Twitter is also being talked about. One can check bios without navigating from the page.  More information about the content will be shown such as replies, other Tweets by that user, a map of where a geotagged Tweet was sent from, and more. It allows for keyboard shortcuts, it will let one see the real name rather than the Twitter name of the user and many others.

If the tweets link to a photo or video, Twitter lets one view them in the right-hand column.  Thanks to partnerships with Flickr, Twitgoo, TwitPic, TwitVid, Vimeo, and YouTube among others. There are several other new perks, including location maps, mini profiles, new error messages and improved landing pages.

This means will third party apps die? Will people open a desktop client and manage their Twitter account?  Third party apps like TweetDeck, Seesmic, Hootsuite allow scheduling, and manage multiple accounts.  That is why most businesses and consumers use these apps to make life simpler.

With the amazing features being rolled out by Twitter, people will more likely use the new Twitter if it offers the various features that third party apps do. For now, we need to wait and watch how well the new Twitter fares and if it will bid farewell to third party apps which most of us use.

What you do with Social Media matters!

All you people out there who think Social Media is your USP and just love it, because it’s what you do for a living, don’t be laidback and complacent with your social media skills. Pull up your socks! Yes, look around and what you get to see and hear is people bragging about being on social media.

But does being on so many networks make me an ace at social media? The answer is NO!
Social media is not about opening an account in every possible platform but it is what you do with it. Majority of the people use SM to connect with friends, colleagues and family. With the gap in communication decreasing, technology is making it easier to connect with your class-mate you hated in school. In the era of Facebook, you love to ‘poke’ or ‘throw a sheep’ at her!

Facebook is the largest platform to share content online. But what you share matters. If you are a photographer or pursue photography as your hobby then share it on Facebook, Twitter or Flickr. You could also blog about it. This way you get people to notice what you do. I’m not saying you cannot post a status update saying you watched Inception and loved it. That’s great. But make social media work for you in the right way. Social media is used by businesses to promote their brand or product to millions of customers. Gaining visibility, creating brand image, loyalty and customer satisfaction are some of the aspects that businesses aim to acquire with social media.

Technology is moving at a rapid pace, what was once thought to be great techniques of marketing (email marketing) is now paving the way for web 2.0 and web 3.0 marketing. In a few years, social media will be all about technology and how we can leverage technology for better results. Learn the ABC of SM as fast as you can or you will lay your hands across the social media platforms not knowing what to do.

With many people showing a keen interest in knowing more about social media, what it offers and how one can use it…it’s time for folks in social media to upgrade their knowledge and be as tech savvy as they can.