Facebook Obsession!

A week back Mashable posted an article on being obssessed with Facebook. And it depicted the story through an infographic. Amazing stats but not surprising, given the popularity of the social network.

In India, its the Google powered Orkut that wins hands down but with Facebook being all over, it’s no wonder that many Orkutians are now deleting their account and posting status updates and scraps which say “Goodbye Orkut, welcome Facebook!”

With more than 500 million active users on Facebook, it’s no wonder that this is the most sought after channel. With businesses seeking to reach their target audience within a short span and consumers getting more closer and brand conscious, Facebook offers new-age marketing techniques.
Want to know which movie is showing in PVR? Discounts in Lifestyle? The new product announced by Dell? Want to be the next Levis Girl? Looking for career opportunities in Microsoft? A little bit of poking and fun and growing a farm?
All this and more only on Facebook!

Or are we too obsessed with FB? Check this –
One out of every 13 Earthlings and three out of four Americans is on Facebook
48% of 18-34 year olds check FB right when they wake up!
57% of people talk to more people online!
A record breaking 750 million photos were uploaded to FB over New Year’s weekend!
Average user has 130 friends
People spend over 700 billion minutes per month on Facebook!
More than 70 translations available on the site
There are more than 200 mobile operators in 60 countries working to deploy and promote Facebook mobile products

More at Mashable

A random blog post on social media

“Social media is not just Facebook. It has many more things like video sharing, RSS, Blogs, Image sharing, forums, webcasting etc.” This is not entirely true. Social media can be done only on Facebook as everything that is mentioned above can be done on Facebook. A site like Foursquare may be really good and has the potential to turn around things in the social media marketing. However many people do not visit Foursquare and thus it is not a good idea to run a social media campaign there. In a country like India where the internet penetration is still low, Foursquare will take some time to get its market share or perhaps you never know. Social media can be best done when there are many visitors.

Well many visitors remind me of something. I have this client which is not like the “Apple” or the “Nike” and I have been doing a lot of thinking about increasing the member base on the Facebook page.  B2B client as you see is challenging to get people “liked” or “Joined” your page. Unless you do some spamming activity oops ….promotions; seeding links on relevant pages, running an ad about your page or something like wise, increasing the member base is quite like a rocket science (I know I’m exaggerating). I know my target audience is present on Facebook and running contests or gratifications may not help. Brand evangelists who are the existing customers and employees of my client are reluctant to talk on forums and in social networks. One of the social media gurus that I have interacted recently suggested about creating social heartbeats for the brand. Well that’s even more challenging than rocket science…lol. Ok I’m stopping here about my client. This blog is supposed to be about social media marketing.

Marketing as you see has changed over the decades. There was this “direct mailer” in the 70s and today it has become “junk mails”. In the 80s you were encouraged to collect tokens, bottle caps etc and redeem for gifts or discounts. Today you log on to fashion & you or “like” a Facebook page to get discounts or exciting offers. You never know something else may replace social media, perhaps mobile communications. What works today may not work tomorrow. So adaption is the key to success.