November, 2011 Western Union reveals the world’s most networked person
26-year old charity worker from Portugal tops the Western Union Network Challenge to be named the world’s most globally connected individual A 26-year old Portuguese charity worker has today been named as the world’s most networked person. Hugo Pereira from Lisbon, Portugal, has topped the Network Challenge, a global search for the most globally connected individual on Facebook. The Network Challenge was launched by a leading money transfer provider, Western Union, in July this year to mark its 160th Anniversary and celebrate its status as one of the world’s most globally connected companies, with more than 470,000 Agent locations in over 200 countries and territories*. The global search was fuelled by a new interactive, online Application called Your World. It visualises Facebook users’ global connections and awards a score for how globally connected they are. Users can compare their ranking against their Facebook Friends; others in their country and others in the world. With 4,932 friends in 124 different locations across the globe, and a Network Score of 476133, Portuguese national, Hugo Pereira, beat more than 250,000 Your World users worldwide to claim the title of the world’s most globally connected person. By comparison, the average person in India has a Network Score of 1124 with 102 friends in 11 different locations. Mr. Pereira attributes his feat to years of networking in his role as global president of charity AIESEC, the world’s largest youth-led organisation, which has 60,000 active members in more than 1,800 universities in 110 countries and territories. To celebrate Mr Pereira’s status, Western Union will invite him to use his impressive global network as a force for good next month. He will be given the opportunity to invite his Facebook Friends to participate in Western Union’s launch of a major new initiative. Commenting on his win, Mr Pereira said: “I’m astounded to be named the world’s most networked person. The reach of my social network is testament to the work of AIESEC, which is all about creating positive global connections. “We aim to help societies understand each other by providing students with the opportunity to collaborate in global teams and live and work abroad. He continued: “I’m excited to be able to work with Western Union next month to use my global network to support good causes. I’m moving on from AIESEC to work for a healthcare charity in India called ICHHA, so hope to be able to make even more global connections in the meantime.” Western Union President and CEO, Hikmet Ersek, said: “As someone who already uses his global network for good, Mr Pereira is very deserving of his new title. As a globally connected brand it certainly seems fitting that Western Union teams up with the world’s most globally networked person to lend our support to good causes, together.” Western Union will announce the full details of its new initiative when it unveils its global brand campaign on November 1st 2011. To find out how your global network score compares to Mr. Pereira’s visit www.westernunionworld.com/yourworld and type in your Facebook log-in details. ENDS * Network data as of 30 June 2011, inclusive of Western Union, Vigo and Orlandi Valuta-branded service locations.