KFC interactive campaign via mobile app to sell Chunky Chicken Pot Pies

Target Audience: 16-28 years old

Objective: Audience engagement

Concept: KFC is running mobile banner and audio ads within Pandora’s iPhone app. The banner and the audio ads promote KFC’s new meal, Chunky Chicken Pot Pie. The ad pops up and consumers can see the pot pies, check nutritional facts and browse other menu items. Additionally through the ads consumers can find the nearest store location and try out the new meal.

Key Takeaways:  

  • Leverage and integrate mobile, location based marketing and radio campaigns
  • Reach out to the core audience through the right medium

Related Article:

http://www.mobilemarketer.com/cms/news/advertising/12390.html

Influencer Campaign on Pinterest – Kotex

Kotex Influencer campaign was well planned and executed. They chose Pinterest and identified 50 influencers and studied their boards. Their Pinterest boards gave Kotex insights on what inspires these users, what they are passionate about. After the analysis, Kotex created custom gift boxes for each woman filled with goodies. In order to receive their gift, all they needed to do was repin the gift. The women got surprised and excited and posted about their gift on Facebook, tweeted on Twitter, pinned onto Pinterest and even on Instagram.

The results: Over 2,200 interactions and more than 694,000 impressions.

Great video below capturing the Campaign from the concept to results.

 

[youtube http://www.youtube.com/watch?v=UVCoM4ao2Tw&w=560&h=315]

Coke’s Content Strategy For Dynamic Storytelling

I’m quite inspired and excited after watching Coke’s content 2020 videos. I couldn’t help but to blog and share Coke’s idea of dynamic storytelling.  The approach is fascinating. The information makes me think about the importance of content strategy and the future of digital marketing. Content marketing has truly arrived on the big stage. Watch the videos

 

[youtube http://www.youtube.com/watch?v=LerdMmWjU_E&w=560&h=315]

 

[youtube http://www.youtube.com/watch?v=fiwIq-8GWA8&w=560&h=315]

Key takeaways

  •  Move from one-way storytelling to dynamic storytelling
  •  Create liquid content that provoke conversations
  •  Stop thinking in 30 second TV ads
  •  Produce shareable ideas/stories/concepts that earn a disproportionate share of popular culture
  •  Move from Creative excellence to Content excellence

Whats your take on Liquid Content Approach? Share your views…