Target Audience: 16-28 years old
Objective: Audience engagement
Concept: KFC is running mobile banner and audio ads within Pandora’s iPhone app. The banner and the audio ads promote KFC’s new meal, Chunky Chicken Pot Pie. The ad pops up and consumers can see the pot pies, check nutritional facts and browse other menu items. Additionally through the ads consumers can find the nearest store location and try out the new meal.
- Leverage and integrate mobile, location based marketing and radio campaigns
- Reach out to the core audience through the right medium