A German Company takes a unique approach to make the brand stand out in the crowd. Instead of a regular brand name, it operates under a message Stop the water while using me. All products are made of natural ingredients, packaged in biodegradable containers, which is not a new concept though. Water is the foundation of life and everyone knows how important it is to save water, yet no one does that. Everyday water is wasted while brushing teeth, washing hair or lathering up. The products encourage and remind people to save water right there where water is used. Do watch the video and remember to save water.
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About the Campaign: Blackberry Table service offers users with a one of a kind digital experience every Thursday night from March 29th to March 19th 2012. The service allows BBM users to order food via the Blackberry messenger service at “NO Black Tie”. Users need to add the bartender’s Pin and scan the QR code to activate the service. Upon confirmation users can place drink orders or even call a waiter using the device. Users need to provide the table number while sending the message. Participants receive a free beer, wine or soft drink. The campaign is extended on Blackberry Malaysia Facebook Page, announcing winners for free passes to BBM Table service at the Club.
Integrate digital experience with the offline service
Promote online and allow freebies to increase participation