A Storify Of The India’s First Tweetcast Of An OrthoGlide Surgery

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    Welcome to the first live Tweetcast of an #OrthoGlide Knee implant. Follow #NovaKneeSurgery for live updates.
    Sun, Apr 15 2012 01:08:42
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    The Operation theater before the #orthoglide implant #NovaKneeSurgery http://pic.twitter.com/j9Ygr9yp
    Sun, Apr 15 2012 01:18:53
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    Dr. Peter Jensen from the US , briefing the people present about #orthoglide implant #NovaKneeSurgery http://pic.twitter.com/sLsNW8SH
    Sun, Apr 15 2012 01:36:24
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    Here’s a picture of the #orthoglide which will be used in today’s #NovaKneeSurgery http://pic.twitter.com/8uH99DNp
    Sun, Apr 15 2012 01:42:51
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    Dr. Peter Jensen with the X-Ray of the patient for today’s surgery #NovaKneeSurgery http://pic.twitter.com/d8dYrEvq
    Sun, Apr 15 2012 01:54:37
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    Dr. Peter Jensen, answering queries about #orthoglide implant before the #NovaKneeSurgery commences
    Sun, Apr 15 2012 01:56:49
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    The #OrthoGlide Medial Knee Implant is an innovative, minimally
    invasive design composed of a cobalt-chrome alloy. #NovaKneeSurgery
    Sun, Apr 15 2012 01:57:18
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    Unique engineering of the #OrthoGlide implant provides positional
    stability without the use of traditional fixation methods #NovaKneeSurgery
    Sun, Apr 15 2012 02:01:38
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    #OrthoGlide Clinical Objective – Significantly decrease pain and increase function. ~Dr. Peter Jensen #NovaKneeSurgery
    Sun, Apr 15 2012 02:04:06
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    #OrthoGlide- Targeted Patient Population: Patient seeking alternatives to existing surgical options. ~Dr. Jensen #NovaKneeSurgery
    Sun, Apr 15 2012 02:06:06
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    We just want to remind you that some of the contents of this #OrthoGlide #surgery may be Graphic in Nature. #NovaKneeSurgery
    Sun, Apr 15 2012 02:09:20
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    The specially contoured geometry of the #OrthoGlide implant provides an open glide
    path, allowing for unconstrained motion. #NovaKneeSurgery
    Sun, Apr 15 2012 02:17:06
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    The #OrthoGlide design #NovaKneeSurgery http://pic.twitter.com/bAuhnXrX
    Sun, Apr 15 2012 02:26:00
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    The surgery is about to begin in a few minutes. #NovaKneeSurgery
    Sun, Apr 15 2012 02:26:50
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    The doctors have confirmed that the ACL is intact which would aid this surgery #NovaKneeSurgery
    Sun, Apr 15 2012 02:38:42
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    Doctors making the first incision(PIC) #NovaKneeSurgery http://pic.twitter.com/1JTnpQ0a
    Sun, Apr 15 2012 02:40:17
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    The doctors are about to start with meniscectomy , and are removing the old cartilage #NovaKneeSurgery
    Sun, Apr 15 2012 02:42:54
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    View from the Arthroscope (Pic) #NovaKneeSurgery http://pic.twitter.com/J7XEVqSD
    Sun, Apr 15 2012 02:48:07
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    Doctors are removing the cartilage now #NovaKneeSurgery
    Sun, Apr 15 2012 02:51:16
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    Doctors shaving off the cartilage. (View from Arthroscope) #NovaKneeSurgery http://pic.twitter.com/5FOt30kO
    Sun, Apr 15 2012 03:10:27
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    The doctor has checked for enough space so that he can drop the lip and it looks fine #NovaKneeSurgery
    Sun, Apr 15 2012 03:13:26
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    All the old cartilage which is hard has been shaved off #NovaKneeSurgery
    Sun, Apr 15 2012 03:14:00
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    The doctor’s thumb is on the border of the patella now and he is about to make the incision. #NovaKneeSurgery
    Sun, Apr 15 2012 03:18:04
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    After the incision the doctors have a good view on the anterior part of the Meniscus & are abt to remove the anterior horn #NovaKneeSurgery
    Sun, Apr 15 2012 03:20:39
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    Doctors removing a remnant of the meniscus #NovaKneeSurgery http://pic.twitter.com/v7ELWzz6
    Sun, Apr 15 2012 03:26:03
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    Doctors are now using a reciprocating tool to smoothen the surface. #NovaKneeSurgery
    Sun, Apr 15 2012 03:27:51
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    Doctors have inserted the test implant #NovaKneeSurgery
    Sun, Apr 15 2012 03:35:45
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    “We have full extension and flexion” ~Doctors #NovaKneeSurgery
    Sun, Apr 15 2012 03:37:29
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    The final implant dimensions are 4mm X 46mm #NovakneeSurgery
    Sun, Apr 15 2012 03:41:29
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    The implant has been inserted and doctors are checking for range of movement of the limb. #NovaKneeSurgery
    Sun, Apr 15 2012 03:48:46
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    The doctors are now checking for the stability of the implant. #NovaKneeSurgery
    Sun, Apr 15 2012 03:49:48
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    The doctors are now closing the incision with stitches #NovaKneeSurgery
    Sun, Apr 15 2012 03:57:49
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    The view of the implant placed inside the incision #NovaKneeSurgery http://pic.twitter.com/W3ecruM2
    Sun, Apr 15 2012 04:08:04
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    The entire operation took approximately 1 hour and 20mins. #NovaKneeSurgery
    Sun, Apr 15 2012 04:11:02
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    Thank you everyone for tuning in to India’s first live tweetcast of #OrthoGlide implant #NovaKneeSurgery
    Sun, Apr 15 2012 04:12:15

Stop the Water While Using Me

A German Company takes a unique approach to make the brand stand out in the crowd. Instead of a regular brand name, it operates under a message Stop the water while using me. All products are made of natural ingredients, packaged in biodegradable containers, which is not a new concept though. Water is the foundation of life and everyone knows how important it is to save water, yet no one does that. Everyday water is wasted while brushing teeth, washing hair or lathering up. The products encourage and remind people to save water right there where water is used. Do watch the video and remember to save water.


[youtube http://www.youtube.com/watch?v=LmczTx7hsSk&w=560&h=315]

Visit their Facebook Page here

Blackberry Messenger Table Service

About the Campaign: Blackberry Table service offers users with a one of a kind digital experience every Thursday night from March 29th to March 19th 2012. The service allows BBM users to order food via the Blackberry messenger service at “NO Black Tie”. Users need to add the bartender’s Pin and scan the QR code to activate the service. Upon confirmation users can place drink orders or even call a waiter using the device. Users need to provide the table number while sending the message. Participants receive a free beer, wine or soft drink. The campaign is extended on Blackberry Malaysia Facebook Page, announcing winners for free passes to BBM Table service at the Club.

Key Takeaways:
Integrate digital experience with the offline service
Promote online and allow freebies to increase participation