Coca Cola Experience Marketing!

Now we can really say they are the masters of vending machines experience marketing. Have a look at the stunt they put together as part of their activations around the latest 007 movie. A train station, a mission, and 70 seconds to complete it.

In less than a week the video has received 3 million views and over 26K likes proves that experience marketing can be a great hook not just for those who “experience” it live in first person, but also for those who watch (and probably wish they were there). Experience marketing is the next big thing. It integrates online and offline media and brings out the best experience. Watch the video.

[youtube http://www.youtube.com/watch?v=RDiZOnzajNU&w=560&h=315]