8 Social Media Trends to look out for in 2017!

Social Media Trends

1. Live Video takes a front seat:

It was a trend that took off in 2016 and will continue to rise. Social media users are becoming fascinated with live, authentic and unpolished content. More are more businesses have started using the live video feature to raise awareness and engage the community. They also use live video service for customer service by hosting Q&A sessions and product demo. Facebook Live and Periscope are among the most popular platform, however Instagram live video will also rise without a doubt.360 degree video is another format to look out for in 2017. Business will also greatly benefit from this technology.

2. Fake news on the Rise:

2016 saw the rise of “Fake news” on social media. Platforms such as Facebook will come up with tighter rules to curve fake news. The news outlets that publish fake news will no longer be allowed to advertise on Facebook and their reach will go down organically as well.

3. Chatbots and Social Messaging:

It’s still early to say how Chatboats will fully automate the way brands interact with customers. The primary objective of Chatboats is to efficiently assist customers with shopping, booking and completing a transaction and not replacing the human interaction entirely. As consumers become more used to chatting with bots, the use of artificial intelligence will increase, allowing brands to enhance their customer service experience. Facebook had integrated them within Facebook Messenger, and some of the brands are using them to communicate with customers. Social Messaging on the other hand will also rise at the same time. Brands will take users directly to a chat window through ads.

4. Social Commerce:

With the increasing popularity of mobile browsing, platforms are offering ways for users to purchase products from directly within the apps. This trend will continue to rise and brands will invest more on social commerce to sell products and services. Facebook, Instagram and Pinterest already offering ecommerce features and Snapchat has also joined them in the race.

5. Disappearing content and facial lenses:

Disappearing or a short-lived content is a great way to showcase the other side of the brand. Snapchat has introduced this feature and made it huge in 2016. Now Instagram has recently introduced the same feature with the ability to share live ephemeral video, too.

It goes without saying that Facebook copied all the popular features from Snapchat. The competition for artificial intelligence lenses could heat up between Facebook and Snapchat in 2017.  Let’s wait and see who beats whom in the race.

6. Mobile advertising will continue to grow and become more competitive:

Last year, Facebook generated more than 7 billion USD from social ads and 80% of them came from mobile ads. Twitter mobile ad revenue increased in 2016 and it’s likely to grow more in 2017. Snapchat introduced a new advertising API that makes it easier to buy ad space. Shoppable Instagram lets users buy products directly by clicking on a CTA the app.

7. Virtual Reality and social media will merge:

Brands will offer immersive experiences through virtual reality integration at the platform level and at the campaign level. With Facebook acquiring Oculus, it will be interesting to see how they will adopt VR in its platform. Apple is rumored to be announcing a new virtual reality platform in 2017.

8. Organic Facebook content will have less reach:

Unless users click on “see first” on your page, they won’t automatically see your post on their news feed. The new algorithm will prioritize posts from family and friends over other sources. So it will be a good idea to communicate while running a fan acquisition campaign, to change the setting from “default” to “see first” when a user clicks “Like” on your business Facebook page. It has become more of a paid marketing tool this year.

Social Media TrendsPlease do share your thoughts. I’m more than happy to connect!

Facebook suppresses unpaid content

Being a social media professional I handle multiple Facebook pages for my clients. I have noticed that of late the ‘likes’ and ‘comments’ have decreased in spite of growing the member base. I know one thing, it’s not because of my content; I have been posting the same kind of stuff I used to and I was getting good interaction. It’s the paid post that’s taking away my spot on the users news feed. In my opinion I don’t think it’s a very healthy practice. I understand that they need to generate revenues but not at the cost of suppressing free content.

Image: pshab (Flickr)
Image: pshab (Flickr)

Many people have been talking about this issue however Facebook denies the charges on their official blog post that was published recently.
Tech billionaire and Dallas Mavericks owner Mark Cuban says he is fed up with Facebook and will take his business elsewhere. He’s sick of getting hit with huge fees to send messages to his team’s fans and followers. See here readwrite

Facebook Graph Search

What is Graph Search?
Facebook’s technology for finding people and things that are socially connected
What is Graph Search For?
“Find people who share your interests”
“Explore your world through photos”
“Discover restaurants, music and more”
How Does Graph Search Work?
The Facebook search bar will suggest top search terms as you type. Search terms include all social objects : people, pages, places, apps, and groups to help users discover things that are most relevant to them.

The results page returns unique results tailored to the user who is using Graph Search. This provides incredibly relevant results to the searcher. Results that are socially applicable to the searcher will be displayed higher in the rankings. Also, brands that have been engaged with (checked-in, reviewed, liked, etc.) by the searcher’s friends will be more prominent in the results.

Fun fact : When social results are minimal, Bing search results are displayed to supplement the search.

Can You Advertise With Graph Search?

Currently, the only option to advertise on Graph Search is through Sponsored Results. You can learn more about Sponsored Results from Facebook Help. Sponsored Results currently only display within the search bar auto-complete dropdown, but we believe these will eventually be displayed among the actual results.

We expect that brands will be able to use search data for Retargeted Ads in the future. We also anticipate relevant ads similar to Google Search Results.

Optimize Your Brand for Graph Search
1 : Add Open Graph Meta Data To Your Website
Open Graph Meta Data is essentially more tags in the of your website. These tags are specific to sharing information on Facebook. Brands are able to tell Facebook how they want their content represented when shared. Control things like your Page Title, Description, and Images that are displayed.

Here’s a sample of Open Graph Meta Data code :
capture3

Learn how to setup Open Graph Meta Data here

2 : Complete Your Facebook Page 100%
Any fields that are left open, should be filled in. This includes fields such as address, hours, and anything else that may be missing. Facebook will be using this information to index your Page. Without all possible input signals, Facebook might not serve up your Page in the results.

3 : Continue To Build a Fan Base
Many of the search results are ranked by total social connections. It’s simple—the more fans, the more likely the brand will appear in the results. Warning : Don’t resort to “buying fans” or using cheap tricks to attain fans. The quality of fan base is still important, especially when attempting to reach this audience organically. In the future, Facebook may examine engagement of particular posts to determine search results.

4 : Develop Engaging Content
Creating social connections between users is the key to receiving search results exposure. In the near future, we fully anticipate Facebook to incorporate Page’s posts and fan’s Comments. We also anticipate Facebook leveraging URLs that have been Liked in relation to the brand. This creates an incredible opportunity to drive people to your content, which can ultimately lead to more engagement.

Original version of the article appeared here http://whatisgraphsearch.com/

A Storify Of The India’s First Tweetcast Of An OrthoGlide Surgery

  1. Share
    Welcome to the first live Tweetcast of an #OrthoGlide Knee implant. Follow #NovaKneeSurgery for live updates.
    Sun, Apr 15 2012 01:08:42
  2. Share

    The Operation theater before the #orthoglide implant #NovaKneeSurgery http://pic.twitter.com/j9Ygr9yp
    Sun, Apr 15 2012 01:18:53
  3. Share

    Dr. Peter Jensen from the US , briefing the people present about #orthoglide implant #NovaKneeSurgery http://pic.twitter.com/sLsNW8SH
    Sun, Apr 15 2012 01:36:24
  4. Share

    Here’s a picture of the #orthoglide which will be used in today’s #NovaKneeSurgery http://pic.twitter.com/8uH99DNp
    Sun, Apr 15 2012 01:42:51
  5. Share

    Dr. Peter Jensen with the X-Ray of the patient for today’s surgery #NovaKneeSurgery http://pic.twitter.com/d8dYrEvq
    Sun, Apr 15 2012 01:54:37
  6. Share
    Dr. Peter Jensen, answering queries about #orthoglide implant before the #NovaKneeSurgery commences
    Sun, Apr 15 2012 01:56:49
  7. Share
    The #OrthoGlide Medial Knee Implant is an innovative, minimally
    invasive design composed of a cobalt-chrome alloy. #NovaKneeSurgery
    Sun, Apr 15 2012 01:57:18
  8. Share
    Unique engineering of the #OrthoGlide implant provides positional
    stability without the use of traditional fixation methods #NovaKneeSurgery
    Sun, Apr 15 2012 02:01:38
  9. Share
    #OrthoGlide Clinical Objective – Significantly decrease pain and increase function. ~Dr. Peter Jensen #NovaKneeSurgery
    Sun, Apr 15 2012 02:04:06
  10. Share
    #OrthoGlide- Targeted Patient Population: Patient seeking alternatives to existing surgical options. ~Dr. Jensen #NovaKneeSurgery
    Sun, Apr 15 2012 02:06:06
  11. Share
    We just want to remind you that some of the contents of this #OrthoGlide #surgery may be Graphic in Nature. #NovaKneeSurgery
    Sun, Apr 15 2012 02:09:20
  12. Share
    The specially contoured geometry of the #OrthoGlide implant provides an open glide
    path, allowing for unconstrained motion. #NovaKneeSurgery
    Sun, Apr 15 2012 02:17:06
  13. Share

    The #OrthoGlide design #NovaKneeSurgery http://pic.twitter.com/bAuhnXrX
    Sun, Apr 15 2012 02:26:00
  14. Share
    The surgery is about to begin in a few minutes. #NovaKneeSurgery
    Sun, Apr 15 2012 02:26:50
  15. Share
    The doctors have confirmed that the ACL is intact which would aid this surgery #NovaKneeSurgery
    Sun, Apr 15 2012 02:38:42
  16. Share

    Doctors making the first incision(PIC) #NovaKneeSurgery http://pic.twitter.com/1JTnpQ0a
    Sun, Apr 15 2012 02:40:17
  17. Share
    The doctors are about to start with meniscectomy , and are removing the old cartilage #NovaKneeSurgery
    Sun, Apr 15 2012 02:42:54
  18. Share

    View from the Arthroscope (Pic) #NovaKneeSurgery http://pic.twitter.com/J7XEVqSD
    Sun, Apr 15 2012 02:48:07
  19. Share
    Doctors are removing the cartilage now #NovaKneeSurgery
    Sun, Apr 15 2012 02:51:16
  20. Share

    Doctors shaving off the cartilage. (View from Arthroscope) #NovaKneeSurgery http://pic.twitter.com/5FOt30kO
    Sun, Apr 15 2012 03:10:27
  21. Share
    The doctor has checked for enough space so that he can drop the lip and it looks fine #NovaKneeSurgery
    Sun, Apr 15 2012 03:13:26
  22. Share
    All the old cartilage which is hard has been shaved off #NovaKneeSurgery
    Sun, Apr 15 2012 03:14:00
  23. Share
    The doctor’s thumb is on the border of the patella now and he is about to make the incision. #NovaKneeSurgery
    Sun, Apr 15 2012 03:18:04
  24. Share
    After the incision the doctors have a good view on the anterior part of the Meniscus & are abt to remove the anterior horn #NovaKneeSurgery
    Sun, Apr 15 2012 03:20:39
  25. Share

    Doctors removing a remnant of the meniscus #NovaKneeSurgery http://pic.twitter.com/v7ELWzz6
    Sun, Apr 15 2012 03:26:03
  26. Share
    Doctors are now using a reciprocating tool to smoothen the surface. #NovaKneeSurgery
    Sun, Apr 15 2012 03:27:51
  27. Share
    Doctors have inserted the test implant #NovaKneeSurgery
    Sun, Apr 15 2012 03:35:45
  28. Share
    “We have full extension and flexion” ~Doctors #NovaKneeSurgery
    Sun, Apr 15 2012 03:37:29
  29. Share
    The final implant dimensions are 4mm X 46mm #NovakneeSurgery
    Sun, Apr 15 2012 03:41:29
  30. Share
    The implant has been inserted and doctors are checking for range of movement of the limb. #NovaKneeSurgery
    Sun, Apr 15 2012 03:48:46
  31. Share
    The doctors are now checking for the stability of the implant. #NovaKneeSurgery
    Sun, Apr 15 2012 03:49:48
  32. Share
    The doctors are now closing the incision with stitches #NovaKneeSurgery
    Sun, Apr 15 2012 03:57:49
  33. Share

    The view of the implant placed inside the incision #NovaKneeSurgery http://pic.twitter.com/W3ecruM2
    Sun, Apr 15 2012 04:08:04
  34. Share
    The entire operation took approximately 1 hour and 20mins. #NovaKneeSurgery
    Sun, Apr 15 2012 04:11:02
  35. Share
    Thank you everyone for tuning in to India’s first live tweetcast of #OrthoGlide implant #NovaKneeSurgery
    Sun, Apr 15 2012 04:12:15

Blackberry Messenger Table Service

About the Campaign: Blackberry Table service offers users with a one of a kind digital experience every Thursday night from March 29th to March 19th 2012. The service allows BBM users to order food via the Blackberry messenger service at “NO Black Tie”. Users need to add the bartender’s Pin and scan the QR code to activate the service. Upon confirmation users can place drink orders or even call a waiter using the device. Users need to provide the table number while sending the message. Participants receive a free beer, wine or soft drink. The campaign is extended on Blackberry Malaysia Facebook Page, announcing winners for free passes to BBM Table service at the Club.

Key Takeaways:
Integrate digital experience with the offline service
Promote online and allow freebies to increase participation

KFC interactive campaign via mobile app to sell Chunky Chicken Pot Pies

Target Audience: 16-28 years old

Objective: Audience engagement

Concept: KFC is running mobile banner and audio ads within Pandora’s iPhone app. The banner and the audio ads promote KFC’s new meal, Chunky Chicken Pot Pie. The ad pops up and consumers can see the pot pies, check nutritional facts and browse other menu items. Additionally through the ads consumers can find the nearest store location and try out the new meal.

Key Takeaways:  

  • Leverage and integrate mobile, location based marketing and radio campaigns
  • Reach out to the core audience through the right medium

Related Article:

http://www.mobilemarketer.com/cms/news/advertising/12390.html

Influencer Campaign on Pinterest – Kotex

Kotex Influencer campaign was well planned and executed. They chose Pinterest and identified 50 influencers and studied their boards. Their Pinterest boards gave Kotex insights on what inspires these users, what they are passionate about. After the analysis, Kotex created custom gift boxes for each woman filled with goodies. In order to receive their gift, all they needed to do was repin the gift. The women got surprised and excited and posted about their gift on Facebook, tweeted on Twitter, pinned onto Pinterest and even on Instagram.

The results: Over 2,200 interactions and more than 694,000 impressions.

Great video below capturing the Campaign from the concept to results.

 

[youtube http://www.youtube.com/watch?v=UVCoM4ao2Tw&w=560&h=315]

Coke’s Content Strategy For Dynamic Storytelling

I’m quite inspired and excited after watching Coke’s content 2020 videos. I couldn’t help but to blog and share Coke’s idea of dynamic storytelling.  The approach is fascinating. The information makes me think about the importance of content strategy and the future of digital marketing. Content marketing has truly arrived on the big stage. Watch the videos

 

[youtube http://www.youtube.com/watch?v=LerdMmWjU_E&w=560&h=315]

 

[youtube http://www.youtube.com/watch?v=fiwIq-8GWA8&w=560&h=315]

Key takeaways

  •  Move from one-way storytelling to dynamic storytelling
  •  Create liquid content that provoke conversations
  •  Stop thinking in 30 second TV ads
  •  Produce shareable ideas/stories/concepts that earn a disproportionate share of popular culture
  •  Move from Creative excellence to Content excellence

Whats your take on Liquid Content Approach? Share your views…