Facebook suppresses unpaid content

Being a social media professional I handle multiple Facebook pages for my clients. I have noticed that of late the ‘likes’ and ‘comments’ have decreased in spite of growing the member base. I know one thing, it’s not because of my content; I have been posting the same kind of stuff I used to and I was getting good interaction. It’s the paid post that’s taking away my spot on the users news feed. In my opinion I don’t think it’s a very healthy practice. I understand that they need to generate revenues but not at the cost of suppressing free content.

Image: pshab (Flickr)
Image: pshab (Flickr)

Many people have been talking about this issue however Facebook denies the charges on their official blog post that was published recently.
Tech billionaire and Dallas Mavericks owner Mark Cuban says he is fed up with Facebook and will take his business elsewhere. He’s sick of getting hit with huge fees to send messages to his team’s fans and followers. See here readwrite

Facebook Graph Search

What is Graph Search?
Facebook’s technology for finding people and things that are socially connected
What is Graph Search For?
“Find people who share your interests”
“Explore your world through photos”
“Discover restaurants, music and more”
How Does Graph Search Work?
The Facebook search bar will suggest top search terms as you type. Search terms include all social objects : people, pages, places, apps, and groups to help users discover things that are most relevant to them.

The results page returns unique results tailored to the user who is using Graph Search. This provides incredibly relevant results to the searcher. Results that are socially applicable to the searcher will be displayed higher in the rankings. Also, brands that have been engaged with (checked-in, reviewed, liked, etc.) by the searcher’s friends will be more prominent in the results.

Fun fact : When social results are minimal, Bing search results are displayed to supplement the search.

Can You Advertise With Graph Search?

Currently, the only option to advertise on Graph Search is through Sponsored Results. You can learn more about Sponsored Results from Facebook Help. Sponsored Results currently only display within the search bar auto-complete dropdown, but we believe these will eventually be displayed among the actual results.

We expect that brands will be able to use search data for Retargeted Ads in the future. We also anticipate relevant ads similar to Google Search Results.

Optimize Your Brand for Graph Search
1 : Add Open Graph Meta Data To Your Website
Open Graph Meta Data is essentially more tags in the of your website. These tags are specific to sharing information on Facebook. Brands are able to tell Facebook how they want their content represented when shared. Control things like your Page Title, Description, and Images that are displayed.

Here’s a sample of Open Graph Meta Data code :
capture3

Learn how to setup Open Graph Meta Data here

2 : Complete Your Facebook Page 100%
Any fields that are left open, should be filled in. This includes fields such as address, hours, and anything else that may be missing. Facebook will be using this information to index your Page. Without all possible input signals, Facebook might not serve up your Page in the results.

3 : Continue To Build a Fan Base
Many of the search results are ranked by total social connections. It’s simple—the more fans, the more likely the brand will appear in the results. Warning : Don’t resort to “buying fans” or using cheap tricks to attain fans. The quality of fan base is still important, especially when attempting to reach this audience organically. In the future, Facebook may examine engagement of particular posts to determine search results.

4 : Develop Engaging Content
Creating social connections between users is the key to receiving search results exposure. In the near future, we fully anticipate Facebook to incorporate Page’s posts and fan’s Comments. We also anticipate Facebook leveraging URLs that have been Liked in relation to the brand. This creates an incredible opportunity to drive people to your content, which can ultimately lead to more engagement.

Original version of the article appeared here http://whatisgraphsearch.com/

The relationship between Facebook and digital natives

Well, yes Facebook crosses milestones faster than any social network and we all do our best to catch up with it. Why be left behind in a world where art, music, technology, marketing is talking about the greatness of this amazing platform.

To be honest, we got to keep up with the world, thanks to the advancement in technology in our professional and personal lives. But how much of us are we ready to let the world know. It’s a known fact that a Facebook user has an average of 150 friends. I know people who have 3000+ friends and I admire their social skills both online and otherwise. There are times when you don’t want to update personal stuff cause you like it that way and there are times when there’s nobody to talk to but the wall!

Facebook has created an amazing platform for communicating with just anybody we want to, but the overdose kills you. Being in social media, it’s a must to know the in and out of these channels or how will I market my brand to its customers, how will I retain those million of customers who want to know just about every detail of the product?! And then there are the repercussions, the stress can kill you! Other hazards that come with Facebooking is the privacy. Where is it or is there any? We all love gossip and voyeurism, it’s exciting to know the relationship status of your ex or your new crush, its fun to tag friends in wild party pictures, its easy as a pie to call it off in any relationship and many more! And then there is the rapid growth with which tweens and teens are Facebooking. Parents got to know that cyber crime cannot be ignored. It’s an A when the kid wants to be on Facebook liking Pages that make no sense. Parents got to monitor their kids, given the rise of crimes and frauds that take place. There are many positives to Facebook too. Personal level, yes you get to meet your long last buddies or your class-mate you never spoke to. It’s just a great tool to build your network professionally. If you ask me, I would choose Facebook for the innovation it provides companies, organizations and public figures to reach out to people. Its overwhelming! But yes, everybody wants to be on Facebook, including me!

Love it or hate it, we definitely cannot ignore it! At least for us social media enthusiasts for whom our bread and butter relies on it. Till we see another MySpace story, Happy Facebooking!

Facebook Obsession!


A week back Mashable posted an article on being obssessed with Facebook. And it depicted the story through an infographic. Amazing stats but not surprising, given the popularity of the social network.

In India, its the Google powered Orkut that wins hands down but with Facebook being all over, it’s no wonder that many Orkutians are now deleting their account and posting status updates and scraps which say “Goodbye Orkut, welcome Facebook!”

With more than 500 million active users on Facebook, it’s no wonder that this is the most sought after channel. With businesses seeking to reach their target audience within a short span and consumers getting more closer and brand conscious, Facebook offers new-age marketing techniques.
Want to know which movie is showing in PVR? Discounts in Lifestyle? The new product announced by Dell? Want to be the next Levis Girl? Looking for career opportunities in Microsoft? A little bit of poking and fun and growing a farm?
All this and more only on Facebook!

Or are we too obsessed with FB? Check this –
One out of every 13 Earthlings and three out of four Americans is on Facebook
48% of 18-34 year olds check FB right when they wake up!
57% of people talk to more people online!
A record breaking 750 million photos were uploaded to FB over New Year’s weekend!
Average user has 130 friends
People spend over 700 billion minutes per month on Facebook!
More than 70 translations available on the site
There are more than 200 mobile operators in 60 countries working to deploy and promote Facebook mobile products

More at Mashable