Real Time Content Marketing

Did you see what happened during the third quarter of the Super Bowl last night? No, not the electrifying 108-yard kick-off return for a touchdown by Jacoby Jones. I mean the world debut of real-time content marketing. Shortly after Jones’s romp to the end zone, half of the lights in the New Orleans Superdome went out, leaving players, coaches and fans alike with an unexpected 33 minutes to mill around.

Seeing an opportunity, advertisers and media outlets alike swept in with content developed just for this moment, when they knew millions upon millions of people would be looking for something to fill the time so they wouldn’t have to listen to the CBS sports crew try to improvise.
Oreo and Tide get props for being and incredibly creative and fast on their feet, but there were others. And new media companies like Mashable and BuzzFeed, who are used to the pace at which the world moves today, were all over the place, not just during the blackout, but during the entire game; my phone was lighting up with Google+ updates from Mashable all night and BuzzFeed was awash in Twitter trend summaries and Illuminati speculation.

Mashable was creating and sharing content all night. We all responded by widely sharing everything they did.
The collective reaction proves what content marketers have been told for a while now: to make an impact, you have to be there with relevant content when there’s an audience ready to consume. Oreo had the great (but expensive) whisper fight commercial last night, but what’s bringing them the most attention this morning? A cheapo jpeg created and approved on the fly.
Now, admittedly, most of us don’t have social media mission control rooms filled with creatives and executives gathered for the sole purpose of capitalizing on a huge ad spend, but the principle remains the same: know your audience, seek opportunities to create content that’s interesting to them and provide it at just the right moment. What’s the right moment? Keep your eyes and ears open and you’ll know.
In the meantime, be prepared, be nimble and be smart. To the quick-draw content marketer goes the spoils.

Original Article here

World AIDS Day Digital Campaign by Durex

And here we are again posting about Durex. But this time there is a good reason to spread the word around their social media activation around the World AIDS Day 2012. The more people will help raising awareness around HIV, the more condoms Durex will donate to charity associations around the world. The target to reach is 2.5M condoms to donate. A pretty high number, that becomes even more impressive if you think that it is the same number of people infected with HIV last year.




World’s First in-house CrowdFunding Site Launched!

Crowdfunding is the buzzword these days. In my opinion its safe to say that crowdfunding is the evolved version of crowdsourcing. Here people are taking larger action, more responsibility than before . Based in the UK, Pledgeit is offering a fun way to raise money for cancer research and also help people fulfil their dreams.



Crowdfunding sites such as Watsi have already aimed to help pay for the healthcare of those abroad. Now,Pledgeit – based in the UK – is offering a fun way to raise money for cancer research and also help people fulfil their dreams.

Created by Leukaemia & Lymphoma Research as an in-house crowdfunding site, Pledgeit enables anyone to set up a challenge for their friends. In order to encourage them to complete the challenge – whether it is a dare or simply something they’ve talked about doing but never plucked up the courage – the subject’s friends and family must also pledge to donate money. Once enough money is raised that the subject can’t say no and the challenge is completed, the donations are collected and the subject is listed as an official ‘Pledgend’ on the site.

The benefit of Pledgeit is that, as it is run by the charity, there is no middle man involved to take fees and every single penny raised goes towards fighting cancer. How else can social fundraising online be made more fun?


Coca Cola Experience Marketing!

Now we can really say they are the masters of vending machines experience marketing. Have a look at the stunt they put together as part of their activations around the latest 007 movie. A train station, a mission, and 70 seconds to complete it.

In less than a week the video has received 3 million views and over 26K likes proves that experience marketing can be a great hook not just for those who “experience” it live in first person, but also for those who watch (and probably wish they were there). Experience marketing is the next big thing. It integrates online and offline media and brings out the best experience. Watch the video.


A Storify Of The India’s First Tweetcast Of An OrthoGlide Surgery

  1. Share
    Welcome to the first live Tweetcast of an #OrthoGlide Knee implant. Follow #NovaKneeSurgery for live updates.
    Sun, Apr 15 2012 01:08:42
  2. Share

    The Operation theater before the #orthoglide implant #NovaKneeSurgery
    Sun, Apr 15 2012 01:18:53
  3. Share

    Dr. Peter Jensen from the US , briefing the people present about #orthoglide implant #NovaKneeSurgery
    Sun, Apr 15 2012 01:36:24
  4. Share

    Here’s a picture of the #orthoglide which will be used in today’s #NovaKneeSurgery
    Sun, Apr 15 2012 01:42:51
  5. Share

    Dr. Peter Jensen with the X-Ray of the patient for today’s surgery #NovaKneeSurgery
    Sun, Apr 15 2012 01:54:37
  6. Share
    Dr. Peter Jensen, answering queries about #orthoglide implant before the #NovaKneeSurgery commences
    Sun, Apr 15 2012 01:56:49
  7. Share
    The #OrthoGlide Medial Knee Implant is an innovative, minimally
    invasive design composed of a cobalt-chrome alloy. #NovaKneeSurgery
    Sun, Apr 15 2012 01:57:18
  8. Share
    Unique engineering of the #OrthoGlide implant provides positional
    stability without the use of traditional fixation methods #NovaKneeSurgery
    Sun, Apr 15 2012 02:01:38
  9. Share
    #OrthoGlide Clinical Objective – Significantly decrease pain and increase function. ~Dr. Peter Jensen #NovaKneeSurgery
    Sun, Apr 15 2012 02:04:06
  10. Share
    #OrthoGlide- Targeted Patient Population: Patient seeking alternatives to existing surgical options. ~Dr. Jensen #NovaKneeSurgery
    Sun, Apr 15 2012 02:06:06
  11. Share
    We just want to remind you that some of the contents of this #OrthoGlide #surgery may be Graphic in Nature. #NovaKneeSurgery
    Sun, Apr 15 2012 02:09:20
  12. Share
    The specially contoured geometry of the #OrthoGlide implant provides an open glide
    path, allowing for unconstrained motion. #NovaKneeSurgery
    Sun, Apr 15 2012 02:17:06
  13. Share

    The #OrthoGlide design #NovaKneeSurgery
    Sun, Apr 15 2012 02:26:00
  14. Share
    The surgery is about to begin in a few minutes. #NovaKneeSurgery
    Sun, Apr 15 2012 02:26:50
  15. Share
    The doctors have confirmed that the ACL is intact which would aid this surgery #NovaKneeSurgery
    Sun, Apr 15 2012 02:38:42
  16. Share

    Doctors making the first incision(PIC) #NovaKneeSurgery
    Sun, Apr 15 2012 02:40:17
  17. Share
    The doctors are about to start with meniscectomy , and are removing the old cartilage #NovaKneeSurgery
    Sun, Apr 15 2012 02:42:54
  18. Share

    View from the Arthroscope (Pic) #NovaKneeSurgery
    Sun, Apr 15 2012 02:48:07
  19. Share
    Doctors are removing the cartilage now #NovaKneeSurgery
    Sun, Apr 15 2012 02:51:16
  20. Share

    Doctors shaving off the cartilage. (View from Arthroscope) #NovaKneeSurgery
    Sun, Apr 15 2012 03:10:27
  21. Share
    The doctor has checked for enough space so that he can drop the lip and it looks fine #NovaKneeSurgery
    Sun, Apr 15 2012 03:13:26
  22. Share
    All the old cartilage which is hard has been shaved off #NovaKneeSurgery
    Sun, Apr 15 2012 03:14:00
  23. Share
    The doctor’s thumb is on the border of the patella now and he is about to make the incision. #NovaKneeSurgery
    Sun, Apr 15 2012 03:18:04
  24. Share
    After the incision the doctors have a good view on the anterior part of the Meniscus & are abt to remove the anterior horn #NovaKneeSurgery
    Sun, Apr 15 2012 03:20:39
  25. Share

    Doctors removing a remnant of the meniscus #NovaKneeSurgery
    Sun, Apr 15 2012 03:26:03
  26. Share
    Doctors are now using a reciprocating tool to smoothen the surface. #NovaKneeSurgery
    Sun, Apr 15 2012 03:27:51
  27. Share
    Doctors have inserted the test implant #NovaKneeSurgery
    Sun, Apr 15 2012 03:35:45
  28. Share
    “We have full extension and flexion” ~Doctors #NovaKneeSurgery
    Sun, Apr 15 2012 03:37:29
  29. Share
    The final implant dimensions are 4mm X 46mm #NovakneeSurgery
    Sun, Apr 15 2012 03:41:29
  30. Share
    The implant has been inserted and doctors are checking for range of movement of the limb. #NovaKneeSurgery
    Sun, Apr 15 2012 03:48:46
  31. Share
    The doctors are now checking for the stability of the implant. #NovaKneeSurgery
    Sun, Apr 15 2012 03:49:48
  32. Share
    The doctors are now closing the incision with stitches #NovaKneeSurgery
    Sun, Apr 15 2012 03:57:49
  33. Share

    The view of the implant placed inside the incision #NovaKneeSurgery
    Sun, Apr 15 2012 04:08:04
  34. Share
    The entire operation took approximately 1 hour and 20mins. #NovaKneeSurgery
    Sun, Apr 15 2012 04:11:02
  35. Share
    Thank you everyone for tuning in to India’s first live tweetcast of #OrthoGlide implant #NovaKneeSurgery
    Sun, Apr 15 2012 04:12:15

Stop the Water While Using Me

A German Company takes a unique approach to make the brand stand out in the crowd. Instead of a regular brand name, it operates under a message Stop the water while using me. All products are made of natural ingredients, packaged in biodegradable containers, which is not a new concept though. Water is the foundation of life and everyone knows how important it is to save water, yet no one does that. Everyday water is wasted while brushing teeth, washing hair or lathering up. The products encourage and remind people to save water right there where water is used. Do watch the video and remember to save water.



Visit their Facebook Page here

Blackberry Messenger Table Service

About the Campaign: Blackberry Table service offers users with a one of a kind digital experience every Thursday night from March 29th to March 19th 2012. The service allows BBM users to order food via the Blackberry messenger service at “NO Black Tie”. Users need to add the bartender’s Pin and scan the QR code to activate the service. Upon confirmation users can place drink orders or even call a waiter using the device. Users need to provide the table number while sending the message. Participants receive a free beer, wine or soft drink. The campaign is extended on Blackberry Malaysia Facebook Page, announcing winners for free passes to BBM Table service at the Club.

Key Takeaways:
Integrate digital experience with the offline service
Promote online and allow freebies to increase participation