Did you see what happened during the third quarter of the Super Bowl last night? No, not the electrifying 108-yard kick-off return for a touchdown by Jacoby Jones. I mean the world debut of real-time content marketing. Shortly after Jones’s romp to the end zone, half of the lights in the New Orleans Superdome went out, leaving players, coaches and fans alike with an unexpected 33 minutes to mill around.
Seeing an opportunity, advertisers and media outlets alike swept in with content developed just for this moment, when they knew millions upon millions of people would be looking for something to fill the time so they wouldn’t have to listen to the CBS sports crew try to improvise.
Oreo and Tide get props for being and incredibly creative and fast on their feet, but there were others. And new media companies like Mashable and BuzzFeed, who are used to the pace at which the world moves today, were all over the place, not just during the blackout, but during the entire game; my phone was lighting up with Google+ updates from Mashable all night and BuzzFeed was awash in Twitter trend summaries and Illuminati speculation.
Mashable was creating and sharing content all night. We all responded by widely sharing everything they did.
The collective reaction proves what content marketers have been told for a while now: to make an impact, you have to be there with relevant content when there’s an audience ready to consume. Oreo had the great (but expensive) whisper fight commercial last night, but what’s bringing them the most attention this morning? A cheapo jpeg created and approved on the fly.
Now, admittedly, most of us don’t have social media mission control rooms filled with creatives and executives gathered for the sole purpose of capitalizing on a huge ad spend, but the principle remains the same: know your audience, seek opportunities to create content that’s interesting to them and provide it at just the right moment. What’s the right moment? Keep your eyes and ears open and you’ll know.
In the meantime, be prepared, be nimble and be smart. To the quick-draw content marketer goes the spoils.
Original Article here http://socialwell.org/the-superbowl-blackout-and-the-rise-of-real-time-content-marketing/
I’m quite inspired and excited after watching Coke’s content 2020 videos. I couldn’t help but to blog and share Coke’s idea of dynamic storytelling. The approach is fascinating. The information makes me think about the importance of content strategy and the future of digital marketing. Content marketing has truly arrived on the big stage. Watch the videos
- Move from one-way storytelling to dynamic storytelling
- Create liquid content that provoke conversations
- Stop thinking in 30 second TV ads
- Produce shareable ideas/stories/concepts that earn a disproportionate share of popular culture
- Move from Creative excellence to Content excellence
Whats your take on Liquid Content Approach? Share your views…
Infographic adds sense to the information in the digital media which otherwise can be difficult to understand. It is visually compelling and stands out in the crowd of text. With the evolution of Digital media, a good amount of data is generated such as demographics, customer sentiments, consumer online behavior etc. Social Media managers can present this data to brand managers in the form of infographics. This allows brand managers to consume useful information in a few seconds.
Following are some of the infographics depicting the digital media platforms:
Facebook Vs Google
Facebook Vs Twitter
Twitter Facts and Figures
Google Facts and Figures
Companies Leveraging Social Media (Explained in Infographic)
The Truth about Infogrpahic (Very Interesting)
Stay tuned. . .
Social Media is changing the face of public relations. More and more clients want to incorporate social media with the traditional PR. Print media is not just enough these days for a company to reach out to their target audience. Digital media will play a bigger role in PR industry eventually. Social media in Public relations is slightly different from online Marketing. Social media in online marketing is about clicks, unique visitors, impressions, traffic to the website, leads and more. In digital PR clients do not look for clicks or traffic to their website, but more interested in interactions, member base and creating word of mouth through social media. Website or traffic is not important to such clients. The success metrics is measured on the basis of interactions through social networks and number of followers of their groups/pages. There are many people who do not post updates, tweet or comment, but they visit and read posts. Digital PR should start measuring visits, impressions and clicks. These metrics are as important as someone liking the post or comment. Social media makes public relations complete. Offline PR activity can be replayed online in social media and vice versa. Support traditional PR with aggressive social media to achieve a good ROI.
The age of Online Marketing is here! With new and interactive social media channels available, businesses and common people like you and me are realizing the potential of the online sphere.
One such aspect of Social Media Marketing is Social Bookmarking which helps drive traffic to your website. Advantages of SBM are many. Not only does it help build backlinks, it gets your website/ webpage indexed in a short span of time, which makes it easier to find a place in search engine rankings.
One can bookmark a favorite website, or link that is interesting, and which eventually gets more readers due to its content. The essentials of Bookmarking include having a good link/website, generating tags or keywords that people usually search for, having an attractive description which can be a quote, a review, an introduction to the link submitted etc. Tags and descriptions created by people who have used the site have a greater chance of being clicked and viewed than boring and dull content.
All these help you get the desired traffic to your website with search engine results that ultimately get you on top of the desired search.
Bookmarking also shows the perceived interest of other readers and its popularity. Links can be shared with friends, businesses and others that helps you share information faster and with ease. Also, its simple features like voting for your favorite link or adding comments gets the message across effectively. Also the website or page bookmarked gets categorized. Hence many sites such as Stumble Upon have categories to classify the same. Social Bookmaking acts as a database, where one can refer to the website and WebPages bookmarked and shared with people across the internet.
Delicious – the Social Bookmaking site established in 2003, gave bookmarking a whole new meaning and emphasis in the role of internet marketing. Now, sites such as Delicious, Stumble Upon, Digg, and Diigo among others are the most visited for sharing content online.
This is an inexpensive way to make visitors come back for more and get new visitors too!
Go ahead; share your thoughts on bookmarking!