And here we are again posting about Durex. But this time there is a good reason to spread the word around their social media activation around the World AIDS Day 2012. The more people will help raising awareness around HIV, the more condoms Durex will donate to charity associations around the world. The target to reach is 2.5M condoms to donate. A pretty high number, that becomes even more impressive if you think that it is the same number of people infected with HIV last year.
Now we can really say they are the masters of vending machines experience marketing. Have a look at the stunt they put together as part of their activations around the latest 007 movie. A train station, a mission, and 70 seconds to complete it.
In less than a week the video has received 3 million views and over 26K likes proves that experience marketing can be a great hook not just for those who “experience” it live in first person, but also for those who watch (and probably wish they were there). Experience marketing is the next big thing. It integrates online and offline media and brings out the best experience. Watch the video.