Facebook suppresses unpaid content

Being a social media professional I handle multiple Facebook pages for my clients. I have noticed that of late the ‘likes’ and ‘comments’ have decreased in spite of growing the member base. I know one thing, it’s not because of my content; I have been posting the same kind of stuff I used to and I was getting good interaction. It’s the paid post that’s taking away my spot on the users news feed. In my opinion I don’t think it’s a very healthy practice. I understand that they need to generate revenues but not at the cost of suppressing free content.

Image: pshab (Flickr)
Image: pshab (Flickr)

Many people have been talking about this issue however Facebook denies the charges on their official blog post that was published recently.
Tech billionaire and Dallas Mavericks owner Mark Cuban says he is fed up with Facebook and will take his business elsewhere. He’s sick of getting hit with huge fees to send messages to his team’s fans and followers. See here readwrite

The relationship between Facebook and digital natives

Well, yes Facebook crosses milestones faster than any social network and we all do our best to catch up with it. Why be left behind in a world where art, music, technology, marketing is talking about the greatness of this amazing platform.

To be honest, we got to keep up with the world, thanks to the advancement in technology in our professional and personal lives. But how much of us are we ready to let the world know. It’s a known fact that a Facebook user has an average of 150 friends. I know people who have 3000+ friends and I admire their social skills both online and otherwise. There are times when you don’t want to update personal stuff cause you like it that way and there are times when there’s nobody to talk to but the wall!

Facebook has created an amazing platform for communicating with just anybody we want to, but the overdose kills you. Being in social media, it’s a must to know the in and out of these channels or how will I market my brand to its customers, how will I retain those million of customers who want to know just about every detail of the product?! And then there are the repercussions, the stress can kill you! Other hazards that come with Facebooking is the privacy. Where is it or is there any? We all love gossip and voyeurism, it’s exciting to know the relationship status of your ex or your new crush, its fun to tag friends in wild party pictures, its easy as a pie to call it off in any relationship and many more! And then there is the rapid growth with which tweens and teens are Facebooking. Parents got to know that cyber crime cannot be ignored. It’s an A when the kid wants to be on Facebook liking Pages that make no sense. Parents got to monitor their kids, given the rise of crimes and frauds that take place. There are many positives to Facebook too. Personal level, yes you get to meet your long last buddies or your class-mate you never spoke to. It’s just a great tool to build your network professionally. If you ask me, I would choose Facebook for the innovation it provides companies, organizations and public figures to reach out to people. Its overwhelming! But yes, everybody wants to be on Facebook, including me!

Love it or hate it, we definitely cannot ignore it! At least for us social media enthusiasts for whom our bread and butter relies on it. Till we see another MySpace story, Happy Facebooking!

United States revealed as India’s best friend in cyberspace

India’s Facebook connections revealed as Western Union announces last call for the world’s most globally connected person

October 12, 2011 – The United States has been revealed as India’s best friend in cyberspace, according to a unique new league table released by Western Union, one of the world’s most globally connected brands.

The league table has been created using data from Western Union’s Your World Facebook Application, which visualises each user’s Facebook connections around the globe and gives them a score for how globally connected they are.

Your World has enjoyed more than 250,000 hits worldwide since its launch in July this year, as individual users compete in the Western Union® Network Challenge: a hunt for the world’s most globally networked person on Facebook. On the 18th of October Western Union will announce the winner – and reveal an opportunity for them to use their global network as a force for good.

With so much aggregate data being generated by Your World, Western Union has been able to build a bird’s eye view of how different countries connect to one another on Facebook. The data reveals India’s top ten best friends in cyberspace: those countries where Facebook users in India have the most Facebook connections.

The results show how social media is shrinking the world we live in – with some of the India’s closest friends in cyberspace based thousands of miles away in the real world:

  1. United States
  2. United Kingdom
  3. United Arab Emirates
  4. Australia
  5. Canada
  6. Singapore
  7. Saudi Arabia
  8. Indonesia
  9. Malaysia
  10. Philippines

Western Union launched the Your World Application and associated Western Union Network Challenge in July this year to mark its 160th Anniversary and celebrate its unique status as one of the world’s most globally connected brands. With approximately 470,000 locations in 200 countries and territories[1] turning over 19 transactions per second, Western Union has a greater physical presence than any other company globally – and ten times more locations than famous global restaurant chain, McDonald’s.

Western Union President and CEO, Hikmet Ersek, said:

“We’re delighted that so many consumers have been enjoying Your World. It not only gives them a fun way to see their global network, but as a business provides us with a fascinating bird’s eye view of how countries around the world connect to one another. Western Union has been privileged to connect people across the globe for more than 160 years, so this kind of insight is invaluable.”

He added: “On the 18th of October we will be announcing the winner of the Western Union Network Challenge – the Your World user who has the most global connections. We will be inviting him or her to partner with us to use their network as a force for good. So I would urge anyone who has not yet tried out the Application to give it a go.”

Infographics and Digital Media

Infographic adds sense to the information in the digital media which otherwise can be difficult to understand. It is visually compelling and stands out in the crowd of text. With the evolution of Digital media, a good amount of data is generated such as demographics, customer sentiments, consumer online behavior etc. Social Media managers can present this data to brand managers in the form of infographics. This allows brand managers to consume useful information in a few seconds.

Following are some of the infographics depicting the digital media platforms:
Facebook Vs Google

Facebook Vs Twitter

Twitter Facts and Figures

Google Facts and Figures

Companies Leveraging Social Media (Explained in Infographic)

The Truth about Infogrpahic (Very Interesting)

Stay tuned. . .

Facebook Obsession!

A week back Mashable posted an article on being obssessed with Facebook. And it depicted the story through an infographic. Amazing stats but not surprising, given the popularity of the social network.

In India, its the Google powered Orkut that wins hands down but with Facebook being all over, it’s no wonder that many Orkutians are now deleting their account and posting status updates and scraps which say “Goodbye Orkut, welcome Facebook!”

With more than 500 million active users on Facebook, it’s no wonder that this is the most sought after channel. With businesses seeking to reach their target audience within a short span and consumers getting more closer and brand conscious, Facebook offers new-age marketing techniques.
Want to know which movie is showing in PVR? Discounts in Lifestyle? The new product announced by Dell? Want to be the next Levis Girl? Looking for career opportunities in Microsoft? A little bit of poking and fun and growing a farm?
All this and more only on Facebook!

Or are we too obsessed with FB? Check this –
One out of every 13 Earthlings and three out of four Americans is on Facebook
48% of 18-34 year olds check FB right when they wake up!
57% of people talk to more people online!
A record breaking 750 million photos were uploaded to FB over New Year’s weekend!
Average user has 130 friends
People spend over 700 billion minutes per month on Facebook!
More than 70 translations available on the site
There are more than 200 mobile operators in 60 countries working to deploy and promote Facebook mobile products

More at Mashable

A random blog post on social media

“Social media is not just Facebook. It has many more things like video sharing, RSS, Blogs, Image sharing, forums, webcasting etc.” This is not entirely true. Social media can be done only on Facebook as everything that is mentioned above can be done on Facebook. A site like Foursquare may be really good and has the potential to turn around things in the social media marketing. However many people do not visit Foursquare and thus it is not a good idea to run a social media campaign there. In a country like India where the internet penetration is still low, Foursquare will take some time to get its market share or perhaps you never know. Social media can be best done when there are many visitors.

Well many visitors remind me of something. I have this client which is not like the “Apple” or the “Nike” and I have been doing a lot of thinking about increasing the member base on the Facebook page.  B2B client as you see is challenging to get people “liked” or “Joined” your page. Unless you do some spamming activity oops ….promotions; seeding links on relevant pages, running an ad about your page or something like wise, increasing the member base is quite like a rocket science (I know I’m exaggerating). I know my target audience is present on Facebook and running contests or gratifications may not help. Brand evangelists who are the existing customers and employees of my client are reluctant to talk on forums and in social networks. One of the social media gurus that I have interacted recently suggested about creating social heartbeats for the brand. Well that’s even more challenging than rocket science…lol. Ok I’m stopping here about my client. This blog is supposed to be about social media marketing.

Marketing as you see has changed over the decades. There was this “direct mailer” in the 70s and today it has become “junk mails”. In the 80s you were encouraged to collect tokens, bottle caps etc and redeem for gifts or discounts. Today you log on to fashion & you or “like” a Facebook page to get discounts or exciting offers. You never know something else may replace social media, perhaps mobile communications. What works today may not work tomorrow. So adaption is the key to success.

Social Media and email marketing

Social media and email marketing when used together can grow your business and meet you r goals. Customers, clients, members and prospects are chatting up a storm. They are posting on facebook, tweeting on twitter, posting videos on YouTube, blogging and engaging in conversations, sharing information, participating in forums etc.
If you are not taking part in the conversation where your customers and prospects are taking part, you are missing out on a huge opportunity. Email and social media create a powerful marketing mix. Social media engages your audience, creates buzz and email marketing takes those conversations- and the relationships you’re building to the next level. If you tweet in the morning and the customer logs on in the afternoon, that follower may miss out on what you had to say. In this case email offers a more intimate level of contact with your customers.
Five things you need to know so that you can make the most of the social media and email marketing mix:
1. Increase social media presence so that you don’t miss out in reaching your target audience. Some people like streaming feed on twitter while others like postings on facebook. More professionally oriented people may use LinkedIn to build network and connections.
2. Invite your newsletter subscribers to follow you on twitter, become your fan on facebook and become a connection on Linkedin.
3. Repurpose snippets of articles you’ve already created (or aggregated) for your email newsletter. You don’t have to create brand new content to engage people on social networking sites.
4. Invite people to your website or your blog. When you post something on social networking sites always link back to your website, blog or newsletter archive.
5. Drive people to your website or blog, landing page and invite them to sign up for mailing list. Put the landing page link to your facebook page, twitter page, blog and other channels.
Tap into social media to engage customers in lively conversation. Then invite them back to your website, where they can learn more about your business and sign up for your newsletter.
Source: entrepreneur.com