Facebook Graph Search

What is Graph Search?
Facebook’s technology for finding people and things that are socially connected
What is Graph Search For?
“Find people who share your interests”
“Explore your world through photos”
“Discover restaurants, music and more”
How Does Graph Search Work?
The Facebook search bar will suggest top search terms as you type. Search terms include all social objects : people, pages, places, apps, and groups to help users discover things that are most relevant to them.

The results page returns unique results tailored to the user who is using Graph Search. This provides incredibly relevant results to the searcher. Results that are socially applicable to the searcher will be displayed higher in the rankings. Also, brands that have been engaged with (checked-in, reviewed, liked, etc.) by the searcher’s friends will be more prominent in the results.

Fun fact : When social results are minimal, Bing search results are displayed to supplement the search.

Can You Advertise With Graph Search?

Currently, the only option to advertise on Graph Search is through Sponsored Results. You can learn more about Sponsored Results from Facebook Help. Sponsored Results currently only display within the search bar auto-complete dropdown, but we believe these will eventually be displayed among the actual results.

We expect that brands will be able to use search data for Retargeted Ads in the future. We also anticipate relevant ads similar to Google Search Results.

Optimize Your Brand for Graph Search
1 : Add Open Graph Meta Data To Your Website
Open Graph Meta Data is essentially more tags in the of your website. These tags are specific to sharing information on Facebook. Brands are able to tell Facebook how they want their content represented when shared. Control things like your Page Title, Description, and Images that are displayed.

Here’s a sample of Open Graph Meta Data code :
capture3

Learn how to setup Open Graph Meta Data here

2 : Complete Your Facebook Page 100%
Any fields that are left open, should be filled in. This includes fields such as address, hours, and anything else that may be missing. Facebook will be using this information to index your Page. Without all possible input signals, Facebook might not serve up your Page in the results.

3 : Continue To Build a Fan Base
Many of the search results are ranked by total social connections. It’s simple—the more fans, the more likely the brand will appear in the results. Warning : Don’t resort to “buying fans” or using cheap tricks to attain fans. The quality of fan base is still important, especially when attempting to reach this audience organically. In the future, Facebook may examine engagement of particular posts to determine search results.

4 : Develop Engaging Content
Creating social connections between users is the key to receiving search results exposure. In the near future, we fully anticipate Facebook to incorporate Page’s posts and fan’s Comments. We also anticipate Facebook leveraging URLs that have been Liked in relation to the brand. This creates an incredible opportunity to drive people to your content, which can ultimately lead to more engagement.

Original version of the article appeared here http://whatisgraphsearch.com/

The relationship between Facebook and digital natives

Well, yes Facebook crosses milestones faster than any social network and we all do our best to catch up with it. Why be left behind in a world where art, music, technology, marketing is talking about the greatness of this amazing platform.

To be honest, we got to keep up with the world, thanks to the advancement in technology in our professional and personal lives. But how much of us are we ready to let the world know. It’s a known fact that a Facebook user has an average of 150 friends. I know people who have 3000+ friends and I admire their social skills both online and otherwise. There are times when you don’t want to update personal stuff cause you like it that way and there are times when there’s nobody to talk to but the wall!

Facebook has created an amazing platform for communicating with just anybody we want to, but the overdose kills you. Being in social media, it’s a must to know the in and out of these channels or how will I market my brand to its customers, how will I retain those million of customers who want to know just about every detail of the product?! And then there are the repercussions, the stress can kill you! Other hazards that come with Facebooking is the privacy. Where is it or is there any? We all love gossip and voyeurism, it’s exciting to know the relationship status of your ex or your new crush, its fun to tag friends in wild party pictures, its easy as a pie to call it off in any relationship and many more! And then there is the rapid growth with which tweens and teens are Facebooking. Parents got to know that cyber crime cannot be ignored. It’s an A when the kid wants to be on Facebook liking Pages that make no sense. Parents got to monitor their kids, given the rise of crimes and frauds that take place. There are many positives to Facebook too. Personal level, yes you get to meet your long last buddies or your class-mate you never spoke to. It’s just a great tool to build your network professionally. If you ask me, I would choose Facebook for the innovation it provides companies, organizations and public figures to reach out to people. Its overwhelming! But yes, everybody wants to be on Facebook, including me!

Love it or hate it, we definitely cannot ignore it! At least for us social media enthusiasts for whom our bread and butter relies on it. Till we see another MySpace story, Happy Facebooking!

Leading Social Media Monitoring Tools

Why not take the opportunity and responsibility with commitment and dedication to hear and see what are peoples’ views and opinions, and experiences are?

Google Alerts: You will receive many results based on your topic inserted. This allows you to monitor and manage any developing news story about your brand or organization, your competitors’ or even your CEO; it helps you keep in touch with the current competitor landscape or industry. This could also help you track any celebrity or event that your brand endorses or even your organization’s favorite sports team!

Technorati: Technorati helps out brands and organization, as well as bloggers succeed by collecting, highlighting, and distributing the global online conversation. The site has become the definitive source for the top stories, opinions, photos and videos emerging across news, entertainment, technology, lifestyle, sports, politics and business. Technorati.com tracks not only the authority and influence of blogs, but also the most comprehensive and current index of who and what is most popular in the Blogosphere.

Addict-o-matic: Addict-o-matic searches the best live sites on the web for the latest news, blog posts, videos and images. It’s the perfect tool to keep up with the hottest topics, perform ego searches and feed your addiction for what’s up, what’s now or what other people are feeding on.

Twazzup: Twazzup is a leading real time news platform.You enter a keyword and Twazzup creates a dashboard tracking the topic on Twitter. It breaks down and categorizes by link popularity, contributors, news, tag clouds and users, along with including live pictures.

Social Mention: Is a platform that aggregates user generated content from across the universe into a single stream of information. It allows you to easily track and measure what people are saying about your brand or organization, your competitors or industry, a new product, or any topic across the web’s social media landscape in real-time.

Work Streamer: Workstreamer is a relatively new service in the market which allows you to register with them, and then track specific companies. You pick the company you want to track, and then Workstreamer culls information from the internet.

Hoot Suite: Hootsuite is a social media monitoring app that works with social media platforms such as Twitter, Facebook, LinkedIn, Foursquare, MySpace, and WordPress. It allows you to easily track all of your accounts your brand or organization hold in the above stated platforms, including @mentions on Twitter. In addition to this, you can track keywords on Twitter.

Klout: It measures influence on topics from across different social media platforms. It allows you to track the impact of your links, recommendations, and options across a variety of social media platforms.

Board Tracker: Is an innovative forum search engine, message tracking and instant alerts system designed to provide relevant information quickly and efficiently while ensuring you never miss an important forum thread no matter where or when it is posted. The great thing about Boardtracker is that it can tell you who is contributing to which topics and ranks them in order of frequency.

Source: Dailymirror

Leveraging Social Media to grow a business

I’m sure many of you must have heard of social marketing. Well to plan a successful social media campaign and to reach the end goal, it’s extremely important to get the deeper knowledge of it. A lot of people don’t know what twitter is, or facebook is or linked in. Research says that twitter is growing by more than 300 percent per year but people are still really trying to figure out how to use it. The biggest part of social media is listening, and this is when you have the opportunity to hear what people are passionate about you and ultimately that gets back to the question about how you make yourself stand out. You need to find out what the target audience is interested in, what matters to them and how you can deliver that to them to be able to effectively capture them as your client. People use social media for branding, information sharing, public relation and understanding the customer. Ultimately it’s going to move on to lead generation. It’s inexpensive and you can compete with the big boys out there. It takes 3 to 6 months to get results from Search Engine Marketing. Many people do not have time or patience to wait for 6 months. Here social media marketing comes into the picture. The point of marketing is to be able to communicate with your target audience, answer the question that they have and to hear what’s relevant to them, ultimately answer their needs. One important thing is when you get the target audience you have to have relevant, authentic information that people want to hear about so that you are constantly communicating with them, letting them contact you back. Lead generation is the big trend in social media as it is time intensive but cost effective. It actually makes us easier to find the target audience. At a low cost it gives you the niches, if people have graduated, done their 4 years of college etc. You can get down to the nitty gritty with who you want to have your ads popping up in front of and whether it’s relevant or not.

Some of the ways that small businesses are using social media for marketing are by sponsoring interactive content, researching new product ideas, using them for online focus groups, overall interaction, promoting themselves organically through messaging, monitoring trends, etc. These are all perfect for aligning you a glimpse in first hand to what makes the customers click. Planning is equally important as any other activities in social media marketing campaign. What money you are willing to invest, what time equals for your money, how much time you are willing to invest every day, every week and every month, who is your target audience, what channels you gonna use, what you gonna say that is relevant and when you gonna say it, and what is your end goal. These are some of the things which you need to keep in mind while planning a social media campaign. Your product/service may be something that people need now or may be someday and you want to make sure that you are at their finger tips when they are ready to use. Create top of mind awareness. Facebook, twitter, linked in, youtube, forums, photo sharing, Q&A etc are some of the channels for social media marketing. The channel you choose depends on the product or service you have. Choosing the right channel can save you time and also help you to reach the target audience. For instance, lets take wine, obviously when you market this product you not gonna go into a gadget forum or a student forum. Once you decide the right channel and get the target groups, don’t just jump into it with sales and advertising. Become part of the community, get to know what people are talking, take part, and add value to the site by posting relevant and authentic information. Once you sound like a marketer people will start regulating you and closely monitor your post. These are some of the few things which I keep in mind while working on a social media marketing campaign.

Social Bookmarking and its uses

The age of Online Marketing is here! With new and interactive social media channels available, businesses and common people like you and me are realizing the potential of the online sphere.

One such aspect of Social Media Marketing is Social Bookmarking which helps drive traffic to your website. Advantages of SBM are many. Not only does it help build backlinks, it gets your website/ webpage indexed in a short span of time, which makes it easier to find a place in search engine rankings.

One can bookmark a favorite website, or link that is interesting, and which eventually gets more readers due to its content. The essentials of Bookmarking include having a good link/website, generating tags or keywords that people usually search for, having an attractive description which can be a quote, a review, an introduction to the link submitted etc. Tags and descriptions created by people who have used the site have a greater chance of being clicked and viewed than boring and dull content.

All these help you get the desired traffic to your website with search engine results that ultimately get you on top of the desired search.

Bookmarking also shows the perceived interest of other readers and its popularity. Links can be shared with friends, businesses and others that helps you share information faster and with ease. Also, its simple features like voting for your favorite link or adding comments gets the message across effectively. Also the website or page bookmarked gets categorized. Hence many sites such as Stumble Upon have categories to classify the same. Social Bookmaking acts as a database, where one can refer to the website and WebPages bookmarked and shared with people across the internet.

Delicious – the Social Bookmaking site established in 2003, gave bookmarking a whole new meaning and emphasis in the role of internet marketing. Now, sites such as Delicious, Stumble Upon, Digg, and Diigo among others are the most visited for sharing content online.

This is an inexpensive way to make visitors come back for more and get new visitors too!

Go ahead; share your thoughts on bookmarking!

Source:
ezinearticles
searchenginejournal