Facebook suppresses unpaid content

Being a social media professional I handle multiple Facebook pages for my clients. I have noticed that of late the ‘likes’ and ‘comments’ have decreased in spite of growing the member base. I know one thing, it’s not because of my content; I have been posting the same kind of stuff I used to and…

Social Media listening and beyond!

You did social media listening for your brand, now what? Yes we all know that listening is an important aspect of ORM (Online reputation management). It gives you an idea on how your brand is perceived by the public. Any good social listening tools should give you at least the following report: Share of voice…

Facebook Graph Search

What is Graph Search? Facebook’s technology for finding people and things that are socially connected What is Graph Search For? “Find people who share your interests” “Explore your world through photos” “Discover restaurants, music and more” How Does Graph Search Work? The Facebook search bar will suggest top search terms as you type. Search terms…

Real Time Content Marketing

Did you see what happened during the third quarter of the Super Bowl last night? No, not the electrifying 108-yard kick-off return for a touchdown by Jacoby Jones. I mean the world debut of real-time content marketing. Shortly after Jones’s romp to the end zone, half of the lights in the New Orleans Superdome went…